AN INDIAN FOOD STARTUP

Familiar flavours.
Fresh possibilities.

From a cake worth celebrating to the comfort of an Indian meal. We’re building a family of food brands for the moments that bring us together.

Discover our products ↗Meet Vedvani →

ROOTED IN INDIAMADE FOR EVERYDAY JOY

Illustrative chocolate cake decorated with berries

THE LITTLE MOMENTS.
The lasting memories.

Food for
good
moments ✦

Illustrative food photography

Celebrations, made sweeter✦Traditions, rediscovered✦Everyday cooking, reimagined

OUR GROWING FOOD FAMILY

One vision.
A world of flavour.

Vedvani is our umbrella. Memory Lane is where that vision comes to life — across celebrations, teatime traditions, and home cooking.

CELEBRATEIllustrative photography

MEMORY LANE CAKES

A little more celebration.

Eggless cakes for birthdays, milestones, and all the just-because moments in between.

Enquire about cakes ↗

SAVOURProduct-inspired illustration

MEMORY LANE • INDIAN TREATS

Tradition with every bite.

Desi ghee nankhatai. A familiar Indian favourite, ready for slow afternoons and a cup of chai.

Enquire about nankhatai ↗

MemoryLane Kadhai Paneer Masala premix official front label

RECENTLY LAUNCHED

MEMORY LANE • COOKING PREMIXES

Bring comfort to the table.

Our Kadhai Paneer Masala premix brings a new chapter to Memory Lane: familiar flavours for home cooking.

Explore the premix ↗

VEDVANI

Indian roots.
New horizons.

A FAMILY OF FOOD BRANDS
WITH ROOM TO GROW.✦

THE COMPANY BEHIND THE FLAVOURS

Small beginnings.
A bigger appetite.

Vedvani Delicacies Private Limited is an Indian food startup based in Ghaziabad, Uttar Pradesh. Our journey brings together the joy of eggless baking, the familiarity of Indian treats, and the possibilities of cooking premixes.

We’re building with an umbrella-brand approach: a shared vision at Vedvani, with distinctive product experiences under Memory Lane. Our ambition is simple — to make familiar food a meaningful part of modern Indian life.

2023Incorporated on 29 December

GhaziabadUttar Pradesh, India

WHAT GUIDES US

Food with a familiar soul.
A forward-looking spirit.

01 /

Rooted in Indian tastes

From desi ghee nankhatai to Kadhai Paneer, our starting point is the food people know and love.

02 /

Made for real moments

A birthday. A chai break. Dinner at home. Each category has a place in everyday life.

03 /

Building beyond one category

Our umbrella approach gives new ideas space to grow, with a clear identity for each product experience.

LET’S BUILD SOMETHING DELICIOUS

Good things start
with a conversation.

Looking for a cake, curious about our products, or exploring a retail or business partnership? Tell us what you have in mind.

saurabh.sharma@live.in ↗Ghaziabad, Uttar Pradesh, India

Familiar flavours.Fresh possibilities.

One vision.A world of flavour.